For many businesses, a prime struggle is maintaining a high morale of their workers. This is primarily due to overworking, barriers to communication, underappreciation and bad management. This overall translates to a severe drop in productivity, passively eating up a severe percentage of revenue for the company.
Moreover, companies with negative internal reputation and toxic work culture hold limited growth potential and struggle maintaining positive client-company relationships. These companies often have a large employee turnover ratio and face difficulties hiring top talents. When employees lack enthusiasm for their company, it can spell disaster. Their disengagement leads to poor customer service, negative word-of-mouth, and a lack of advocacy, ultimately hindering the company’s growth and success.
While addressing these issues are complex and may need a whole restructure of the entire company, there’s also a quick yet effective passive way to boost your employees’ morale up — Merch!
As bizarre and stretched as it may sound, a study by the Promotional Products Association International (PPAI) found that 83% of employees who received promotional products reported feeling appreciated, and 80% felt a greater sense of loyalty to their employer. Another study by British Promotional Merchandise Association (BPMA) found that 79% of people who receive promotional products keep them for an average of 6.6 months, increasing the likelihood of employees using and displaying company merchandise, reinforcing their sense of belonging.
How do you leverage merch?
A common strategy is forming a reward structure for your employees. Employees that perform well in any given month, get appreciation shown through a warm comfy hoodie with company logo branded on it. Lighten the mood, handing coffee mugs with cheeky taglines to those coworkers who seem to be on a constant coffee break.
Merchandise is especially powerful for companies that directly benefit from their IP. Gaming, Ecommerce, Web3 and Live Streaming platforms are some of the most common businesses that may leverage merchandise for passive branding.
A witty tagline, a warm message and an exclusive product create an unforgettable experience that fosters loyalty and drives engagement.
ManufactureBro offers a wide range of merchandise options for your business. Custom T-Shirts, Hoodies, Socks, Joggers and Mugs are among the best sellings.
At ManufactureBro, we offer comprehensive services that include tech packs, designs, and branding, ensuring we have what you need.